// SOMUM — Shared tokens, copy, icons, components // Refonte mai 2026 — basée sur le Business Strategy Report (Laurent Annet, déc. 2025) // Cal.com booking links per persona const SOMUM_BOOKING = { parents: 'https://cal.com/somumlux/appeldecouverte', ecoles: 'https://cal.com/somumlux/appel30min', entreprises: 'https://cal.com/somumlux/appel30min', }; const SOMUM_BOOKING_URL = SOMUM_BOOKING.parents; // legacy alias // Brand tokens — refreshed palette per brief // Principal: Teal #095d6f · Accent: Cuivre/Rouge doux #f28c7a const SOMUM_TOKENS = { cream: '#fcf9f5', creamSoft: '#f6f3ef', creamMed: '#f0ede9', creamDeep: '#eae8e4', ink: '#1c1c1a', inkSoft: '#3d4949', outline: '#bcc9c8', teal: '#095d6f', // brief — principal tealDeep: '#064450', tealLight: '#1a7e91', tealPale: '#b8dde2', tealMist: '#dceff2', copper: '#f28c7a', // brief — accent copperSoft: '#fbc7bc', copperMist: '#fde6df', copperDeep: '#c66751', // legacy aliases (still referenced by some pages) terracotta: '#c66751', terracottaSoft: '#f28c7a', terracottaPale: '#fbc7bc', terracottaMist: '#fde6df', paleBlue: '#b2c7dc', paleBlueDeep: '#4a5e70', }; function _accentTriple(accent) { const T = SOMUM_TOKENS; if (accent === 'copper' || accent === 'terracotta') return { color: T.copperDeep, soft: T.copperMist, pale: T.copperSoft }; if (accent === 'blue') return { color: T.paleBlueDeep, soft: '#dee7f0', pale: T.paleBlue }; return { color: T.teal, soft: T.tealMist, pale: T.tealPale }; } // Persona token — color, label const PERSONAS = { parents: { color: '#095d6f', soft: '#dceff2', label_fr: 'Parents', label_en: 'Parents', icon: '🏠' }, ecoles: { color: '#1f7a8c', soft: '#dde9ed', label_fr: 'Écoles', label_en: 'Schools', icon: '🏫' }, entreprises: { color: '#c66751', soft: '#fde6df', label_fr: 'Entreprises', label_en: 'Companies', icon: '🏢' }, }; // Stock photo URLs (kept for non-hero spots) const STOCK = { portrait: 'assets/jennifer.jpg', conference: 'https://lh3.googleusercontent.com/aida-public/AB6AXuDmlFIsAuq1nmdMabSyljY7Mb5o3ynTMpI1EIBRYosfRRHS2qSWkUET_hi92m8mzW5buxRfKHKMIGcRC7LuOJVXaLSyLSqWg6sNPdvQnwD5QtKi53jix2WN1O7wuUUEfuHU087HoBcX2ElhC6X_Ar00O_M_YF3s43OZMWgoktVjZWMtnfeFxlA4--M4vwXx6sZypifK2Y3PSv1b41fc7KyuHBBxUN6w-kD0k0Y18Yma7dfVqU9z9jJaBN0ti-13Oy--22IaVb7jxQ', hero: 'https://images.unsplash.com/photo-1531983412531-1f49a365ffed?auto=format&fit=crop&w=1400&q=80', classroom: 'https://images.unsplash.com/photo-1503676260728-1c00da094a0b?auto=format&fit=crop&w=1400&q=80', office: 'https://images.unsplash.com/photo-1573497019940-1c28c88b4f3e?auto=format&fit=crop&w=1400&q=80', family: 'https://images.unsplash.com/photo-1609220136736-443140cffec6?auto=format&fit=crop&w=1400&q=80', // Blog imagery — neutral, on-brand blog1: 'https://images.unsplash.com/photo-1471107340929-a87cd0f5b5f3?auto=format&fit=crop&w=1200&q=80', // home / window light blog2: 'https://images.unsplash.com/photo-1577896851231-70ef18881754?auto=format&fit=crop&w=1200&q=80', // classroom / pencils blog3: 'https://images.unsplash.com/photo-1542744173-8e7e53415bb0?auto=format&fit=crop&w=1200&q=80', // office / collaboration blog4: 'https://images.unsplash.com/photo-1490645935967-10de6ba17061?auto=format&fit=crop&w=1200&q=80', // book / desk blog5: 'https://images.unsplash.com/photo-1455390582262-044cdead277a?auto=format&fit=crop&w=1200&q=80', // notebook blog6: 'https://images.unsplash.com/photo-1541959833400-049d37f98ccd?auto=format&fit=crop&w=1200&q=80', // family walk }; const CLIENT_LOGOS = [ { name: 'PwC', src: 'assets/logo-pwc.png' }, { name: 'European Investment Bank', src: 'assets/logo-eib.jpg' }, { name: 'IFEN', src: 'assets/logo-ifen.png' }, { name: 'Eltereschoul', src: 'assets/logo-es.png' }, { name: 'CPE', src: 'assets/logo-cpe.jpg' }, { name: 'Schneider Electric', src: 'assets/logo-se.jpg' }, ]; function LogoMark({ label, src, dark = false, height = 56 }) { if (src) { return (
{label}
); } return null; } const Icons = { arrow: (size = 18) => (), arrowDown: (size = 18) => (), download: (size = 18) => (), play: (size = 18) => (), spark: (size = 18) => (), family: (size = 18) => (), school: (size = 18) => (), building: (size = 18) => (), compass: (size = 18) => (), group: (size = 18) => (), mic: (size = 18) => (), quote: (size = 24) => (), check: (size = 18) => (), star: (size = 14) => (), heart: (size = 18) => (), handshake: (size = 18) => (), scale: (size = 18) => (), }; // ───────────────────────────────────────────────────────────────────────────── // COPY — fr / en — every page driven by a single source // ───────────────────────────────────────────────────────────────────────────── const NAV_FR = [ { label: 'Accueil', href: 'index.html' }, { label: 'Parents', href: 'parents.html' }, { label: 'Écoles', href: 'ecoles.html' }, { label: 'Entreprises', href: 'entreprises.html' }, { label: 'La méthode', href: 'methode.html' }, { label: 'À propos', href: 'about.html' }, { label: 'Blog', href: 'blog.html' }, { label: 'Contact', href: 'contact.html' }, ]; const NAV_EN = [ { label: 'Home', href: 'index.html' }, { label: 'Parents', href: 'parents.html' }, { label: 'Schools', href: 'ecoles.html' }, { label: 'Companies', href: 'entreprises.html' }, { label: 'The method', href: 'methode.html' }, { label: 'About', href: 'about.html' }, { label: 'Journal', href: 'blog.html' }, { label: 'Contact', href: 'contact.html' }, ]; const COPY = { fr: { nav: NAV_FR, cta: 'Appel découverte', brand: 'SOMUM', tagline: 'Mieux comprendre. Mieux communiquer. Mieux coopérer.', signature: 'SOMUM accompagne les adultes à transformer leurs relations — à la maison, à l\'école et au travail — grâce à la Discipline Positive, une approche qui favorise le respect, la coopération et l\'épanouissement de chacun.', footerTag: 'Coaching, formations & conférences en Discipline Positive — Luxembourg, Grand-Est, Bruxelles & Wallonie.', contact: { email: 'somumlux@gmail.com', phone: '+352 691 621 981', zones: 'Luxembourg · Grand-Est · Bruxelles · Wallonie' }, }, en: { nav: NAV_EN, cta: 'Discovery call', brand: 'SOMUM', tagline: 'Understand better. Communicate better. Cooperate better.', signature: 'SOMUM helps adults transform their relationships — at home, at school and at work — through Positive Discipline, an approach that fosters respect, cooperation and personal growth.', footerTag: 'Coaching, training & talks in Positive Discipline — Luxembourg, Grand-Est, Brussels & Wallonia.', contact: { email: 'somumlux@gmail.com', phone: '+352 691 621 981', zones: 'Luxembourg · Grand-Est · Brussels · Wallonia' }, }, }; // Per-persona content blocks const PERSONA_COPY = { fr: { parents: { kicker: '🏠 Parents', promise: 'Retrouver la sérénité au quotidien.', pains: ['Conflits, cris, tensions à la maison', 'Culpabilité et épuisement', 'Ne pas savoir quoi faire face aux comportements difficiles', 'Peur de reproduire des schémas non souhaités'], benefits: ['Apaiser le quotidien et accompagner ses enfants avec respect', 'Outils concrets, applicables dès le lendemain', 'Méthode douce ET structurée — Discipline Positive©'], offers: [ { t: 'Coaching individuel', d: 'Sessions en ligne ou en présentiel — pour parents seuls ou en couple.', price: 'dès 110€ / séance' }, { t: 'Ateliers parents', d: 'Petits groupes de 6 à 8 parents · 6 séances thématiques.', price: 'calendrier mensuel' }, ], ctaPrimary: 'Réserver mon appel découverte', ctaSecondary: 'Télécharger le Starter Kit', leadMagnet: 'Starter Kit Discipline Positive', leadMagnetDesc: 'Une checklist + 5 outils concrets pour transformer le climat à la maison dès cette semaine.', }, ecoles: { kicker: '🏫 Écoles', promise: 'Transformer le climat scolaire.', pains: ['Climat scolaire tendu, élèves démotivés', 'Enseignants épuisés, sentiment d\'impuissance', 'Manque d\'outils concrets et efficaces', 'Résistance au changement dans les équipes'], benefits: ['Pédagogie coopérative et structurée', 'Méthode éprouvée et scientifique — Discipline Positive', 'Résultats mesurables sur le comportement et l\'engagement'], offers: [ { t: 'Conférences de sensibilisation', d: 'Format 1h30 ou 2h — équipe pédagogique ou parents d\'élèves.', price: 'sur devis' }, { t: 'Formations d\'équipe', d: 'Cycle 2 ou 3 jours — outils de gestion de classe positive.', price: 'sur devis' }, { t: 'Accompagnement annuel', d: 'Suivi sur l\'année scolaire avec coaching d\'équipe et supervision.', price: 'sur devis' }, ], ctaPrimary: 'Télécharger le dossier Climat Scolaire', ctaSecondary: 'Prendre un RDV découverte', leadMagnet: 'Climat Scolaire Apaisé — guide direction', leadMagnetDesc: 'Le dossier qui présente le programme complet, les références (IFEN, écoles luxembourgeoises) et les premiers outils de gestion de classe positive.', }, entreprises: { kicker: '🏢 Entreprises', promise: 'Développer un leadership coopératif.', pains: ['Manque d\'engagement, tensions en équipe', 'Managers sous pression, communication difficile', 'Absentéisme et turnover qui montent', 'Formations trop théoriques, sans impact réel'], benefits: ['Leadership humain qui renforce l\'engagement', 'Approche pragmatique — outils applicables immédiatement', 'Références : PwC, BEI, Schneider Electric'], offers: [ { t: 'Conférences en entreprise', d: 'Sensibilisation managers ou tout-public — 1h à 2h, en présentiel ou hybride.', price: 'sur devis' }, { t: 'Programme Leadership Humain', d: 'Cycle de 6 à 10 semaines — managers et équipes RH.', price: 'sur devis' }, { t: 'Atelier pilote', d: 'Demi-journée d\'expérimentation pour tester l\'approche avec votre équipe.', price: 'sur devis' }, ], ctaPrimary: 'Diagnostic RH gratuit (30 min)', ctaSecondary: 'Voir nos programmes entreprise', leadMagnet: 'Leadership Coopératif — Toolkit RH', leadMagnetDesc: 'Un toolkit RH avec 8 outils concrets pour accompagner vos managers : entretiens difficiles, feedback constructif, gestion de conflits.', }, }, en: { parents: { kicker: '🏠 Parents', promise: 'Bring calm back to daily life.', pains: ['Conflicts, shouting, tension at home', 'Guilt and exhaustion', 'Not knowing how to react to difficult behaviour', 'Fear of repeating unwanted patterns'], benefits: ['Calm daily life — guide your children with respect', 'Concrete tools you can use the next day', 'Gentle AND structured method — Positive Discipline©'], offers: [ { t: 'Individual coaching', d: 'Online or in-person — for solo parents or couples.', price: 'from €110 / session' }, { t: 'Parent workshops', d: 'Small groups of 6–8 parents · 6 themed sessions.', price: 'monthly schedule' }, ], ctaPrimary: 'Book my discovery call', ctaSecondary: 'Download the Starter Kit', leadMagnet: 'Positive Discipline Starter Kit', leadMagnetDesc: 'A checklist + 5 concrete tools to transform your home this week.', }, ecoles: { kicker: '🏫 Schools', promise: 'Transform the school climate.', pains: ['Tense climate, disengaged students', 'Exhausted teachers, sense of helplessness', 'No concrete, effective tools', 'Resistance to change in teams'], benefits: ['Cooperative, structured pedagogy', 'Evidence-based method — Positive Discipline', 'Measurable results on behaviour and engagement'], offers: [ { t: 'Awareness talks', d: '1h30 or 2h — for teaching teams or parents.', price: 'on request' }, { t: 'Team training', d: '2 or 3-day cycle — positive classroom management.', price: 'on request' }, { t: 'Year-long support', d: 'School-year coaching with team supervision.', price: 'on request' }, ], ctaPrimary: 'Download the School Climate brief', ctaSecondary: 'Book a discovery call', leadMagnet: 'Calm School Climate — director\'s brief', leadMagnetDesc: 'The full programme, references (IFEN, Luxembourg schools) and first positive classroom management tools.', }, entreprises: { kicker: '🏢 Companies', promise: 'Build cooperative leadership.', pains: ['Low engagement, tensions in teams', 'Managers under pressure, hard conversations', 'Rising absenteeism and turnover', 'Training that is too theoretical, no real impact'], benefits: ['Human leadership that strengthens engagement', 'Pragmatic approach — tools you can apply now', 'References: PwC, EIB, Schneider Electric'], offers: [ { t: 'Company talks', d: 'Awareness for managers or all-staff — 1h to 2h, in person or hybrid.', price: 'on request' }, { t: 'Human Leadership programme', d: '6 to 10-week cycle — managers and HR teams.', price: 'on request' }, { t: 'Pilot workshop', d: 'Half-day experiment to test the approach with your team.', price: 'on request' }, ], ctaPrimary: 'Free HR diagnostic (30 min)', ctaSecondary: 'See our corporate programmes', leadMagnet: 'Cooperative Leadership — HR Toolkit', leadMagnetDesc: 'An HR toolkit with 8 concrete tools to coach your managers: difficult conversations, constructive feedback, conflict management.', }, }, }; // Testimonials — 1 per persona minimum, mix to taste on homepage const TESTIMONIALS = { fr: [ { p: 'parents', q: 'Une approche structurée, sans jugement, qui a réellement changé notre quotidien. Mes enfants l\'ont senti avant même que j\'ouvre la bouche.', a: 'Camille L.', r: 'Maman de deux enfants', city: 'Luxembourg' }, { p: 'parents', q: 'J\'ai retrouvé l\'autorité tranquille dont je manquais. Trois mois plus tard, c\'est toute la dynamique familiale qui a basculé.', a: 'Olivier B.', r: 'Père de trois enfants', city: 'Bruxelles' }, { p: 'ecoles', q: 'Les enseignants en parlent encore six mois plus tard. Les outils sont devenus partie intégrante de la culture de l\'école.', a: 'Patricia M.', r: 'Directrice d\'école primaire', city: 'Luxembourg' }, { p: 'ecoles', q: 'Concrète, posée, jamais moralisatrice. Une formation qui a réellement changé notre façon d\'aborder les situations difficiles en classe.', a: 'Thomas D.', r: 'Enseignant cycle 4', city: 'Esch-sur-Alzette' }, { p: 'entreprises', q: 'Sandrine intervient chez nous deux fois par an. Nos collaborateurs lui font une confiance absolue et les retours sont systématiquement excellents.', a: 'Marie D.', r: 'DRH', city: 'Luxembourg' }, { p: 'entreprises', q: 'Un programme qui transforme vraiment la posture managériale. Nos managers en parlent encore comme du déclic de l\'année.', a: 'Sophie K.', r: 'Head of People', city: 'Luxembourg' }, ], en: [ { p: 'parents', q: 'A structured, non-judgmental approach that genuinely changed our daily life. My children felt it before I even spoke.', a: 'Camille L.', r: 'Mother of two', city: 'Luxembourg' }, { p: 'parents', q: 'I found the quiet authority I was missing. Three months later, the entire family dynamic had shifted.', a: 'Olivier B.', r: 'Father of three', city: 'Brussels' }, { p: 'ecoles', q: 'Teachers still talk about it six months later. The tools are now part of the school\'s culture.', a: 'Patricia M.', r: 'Primary school director', city: 'Luxembourg' }, { p: 'ecoles', q: 'Concrete, grounded, never preachy. A training that genuinely changed how we handle difficult moments in class.', a: 'Thomas D.', r: 'Cycle-4 teacher', city: 'Esch-sur-Alzette' }, { p: 'entreprises', q: 'Jennifer runs sessions for us twice a year. Our staff trust her completely and feedback is consistently excellent.', a: 'Marie D.', r: 'Head of HR', city: 'Luxembourg' }, { p: 'entreprises', q: 'A programme that truly shifts the managerial posture. Our managers still talk about it as the breakthrough of the year.', a: 'Sophie K.', r: 'Head of People', city: 'Luxembourg' }, ], }; function useIsMobile(bp = 768) { const [m, setM] = React.useState(typeof window !== 'undefined' ? window.innerWidth < bp : false); React.useEffect(() => { const h = () => setM(window.innerWidth < bp); window.addEventListener('resize', h); return () => window.removeEventListener('resize', h); }, [bp]); return m; } Object.assign(window, { SOMUM_TOKENS, SOMUM_BOOKING, SOMUM_BOOKING_URL, PERSONAS, STOCK, CLIENT_LOGOS, LogoMark, Icons, COPY, PERSONA_COPY, TESTIMONIALS, _accentTriple, useIsMobile, });